advertising influence


advertising influence
рекл. рекламное влияние [воздействие\], влияние [воздействие\] рекламы (эффект, оказываемый рекламой на мнения о товаре (услуге) и потребности целевой аудитории)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising influence" в других словарях:

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • influence — ▪ I. influence in‧flu‧ence 1 [ˈɪnfluəns] noun [countable, uncountable] power to have an effect on the way something happens or the way someone does something: • The car magazines have been gaining influence in recent years. • The banks directors… …   Financial and business terms

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • advertising — advertising, language of In a study of the use of language to influence and persuade people, the American scholar Dwight Bolinger (Language, the Loaded Weapon, 1980) describes several techniques which advertisers share with other persuaders in… …   Modern English usage

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …   Encyclopedia of Judaism

  • Advertising board — An advertising board, or A board, is usually a term reserved for the advertising hoardings seen at football (soccer) matches, although there are other more general forms such as billboards and posters.Advertising boards first appeared around… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Cultural influence of Gilbert and Sullivan — In the past 125 years, Gilbert and Sullivan have pervasively influenced popular culture in the English speaking world.[1] Lines and quotations from the Gilbert and Sullivan operas have become part of the English language, such as short, sharp… …   Wikipedia

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